Using our API and with a bit of help from our engineers we can help you transform the way you sell. Live streaming of the Trade Gallery, on 7 Navaginskaya Street, Central Sochi, Krasnodarskiy Region, in Russia.This shopping mall is located in one of the main shopping areas in the city, and includes several shops, cafes and restaurants, banks, hairdressing salons and drugstores, among many other services, spread over 5 floors. Copy and paste the embed code and offer the experience on your website. To put it simply: The future of eCommerce is live. Based on its success overseas, experts have been predicting for years that live-stream shopping will blow up in the U.S. Until now, even though apps like Popshop have crept toward $100 million valuations, that hasn’t happened.But the entrance of tech giants into live-stream shopping might signal a real breakout moment — and might prove to be a boon especially to small, niche businesses. A good example of the above is makeup brand NYX. Live stream shopping is a new and fun way to buy products. But what does that future look like? 15 Free eCommerce Cost Calculators to Help You Set Up Shop, 15 Top eCommerce Plugins to Power Your eCommerce Site in 2021, How to Start an E-Commerce Business in 2021 | The Ultimate Guide, The Relationship Between Content and Commerce, 11 Top OnlyFans Stars to Check Out (Not Just for Their Racy Pics). She built her career in Marketing & Digital, working on some of the world’s most-loved brands such as American Express, Yves Saint Laurent, Burberry and Value Retail. This interconnected economy of services means that live stream shopping is simply an extension of the existing model, taking advantage of services that are already in place. Live shopping transforms your viewers into loyal customers. Since starting her own business MG Empower in 2015, she has counselled leading consumer brands including TikTok, Chopard, Ford, Porsche, Bumble, Biossance, StarzPlay and SnapChat. Commerce is not about shopping, it’s about the experience. A rising class of creators in China are racing to get in on live-stream shopping, an emerging form of retail that has become an estimated $66 billion industry. In a live stream hosted by a popular influencer, the brand saw an opportunity to merge live shopping and makeup tutorials. As revolutionary as eCommerce and its mobile offshoot, mCommerce (mobile commerce), have been, they don’t come close to replicating the retail shopping experience. For this reason, many brands are looking to livestream shopping as an opportunity to strengthen their eCommerce offering. Live-stream shopping is the next big thing to enter the world of e-commerce, already evolving from a Chinese billion-dollar industry. The answer is in the way in which Chinese social media platforms are set up. But why is China so uniquely positioned to take advantage of this trend whereas social media and eCommerce giants such as Instagram and Amazon are currently still in the rollout stages of their live shopping offerings? And while this kind of accessibility is key for consumers, it is equally important for brands looking to expand their audience and raise engagement with their products. Livestream shopping is an emerging trend that combines livestreaming, a feature that can be found on a majority of social media platforms, with the ability to purchase products directly from the livestream. Livestream shopping is no different and requires an equal amount of dedication from the hosts. Real-time Customer Intelligence for Live Stream Shopping. Live Stream Shopping. Contact Us. As viewers tune in, comments flash across the screen. Related: How Covid-19 … The interaction just isn’t there, the connectivity, the feeling of discovery. Because their followings are smaller, they tend to have more targeted insights into the kind of content or products their audience is looking for. For brands looking to connect with their audience in authentic ways, this kind of dialogue is invaluable. This dialogue furthers the loyalty between those who attend the live stream and those who host it, allowing livestream shopping to reach a level of authenticity that QVC fails to match. Gen Z and Millennials are known content consumers and comprise the majority of both shoppers and hosts, typically ranging from age 20 to 35. Up against this kind of scrutiny, it is important  for brands to select a host with a proven following and high engagement rates, and up to the influencer to promote the event and highlight products that will resonate with their base. At the end of the day, livestream shopping allows brands to put the power in the hands of the consumer, affording them options while they participate in something experiential; something they could not get elsewhere or in a traditional retail store. Users that tuned in for the live make-up tutorial were able to shop the look directly from the stream. Engage your viewers with high-quality video content that transforms e-commerce into an unforgettable experience. So how does livestream shopping differ from its predecessor? The curated content and hosts relationship to the audience  is what drives the commercial aspect of the event. And for good reason. The live, shoppable experience from Walmart will act as a pilot test for the retailer’s further integration with video-sharing platform TikTok. In both cases, livestream shopping is more than just an extension of eCommerce. © Copyright 2021 | Streams.live, a product of Oveit, Inc. Micro-influencers check off these two boxes. Allow them to schedule private sessions, prepay or even topup virtual credit that can be later on used for product purchases. Just as online shopping transformed retail twenty years ago, live streaming promises to transform e-commerce today. It’s like video shopping for the space age. Commentary: Livestream or video shopping, which has its roots in China, is becoming increasingly popular worldwide. If you do not see the player or there are any issues please call 310.567.2387 for help. Whether your products are showcased by an influencer or your store associates, on boarding must be easy. Livestream shopping is changing the relationship between consumers and brands. It helps you bring an in-store experience to your customers homes. Get your products in front of your viewers in a more engaging way, answer their questions and turn them into customers. In this way, it provides consumers with a more engaging experience than just clicking and filling a virtual shopping cart. Planning a livestream event is grueling work, with influencers doing hours of research on the products they will feature, creating an authentic buzz around the event with their following, and sometimes even reaching out individually to followers they know might be interested in certain items. This makes them 4 times more inclined to buy it than traditional ecommerce. Similarly to in-person shopping, prospective buyers can interact with the host via comments. Contact us However, at the moment, livestream shopping is still in its infancy in the Americas and Europe. Live jewelry shopping. Your customers will get a better sense of how your products actually look and feel. Users that tuned in for the live make-up tutorial were able to shop the look directly from the stream. GoLive, chat with your viewers, showcase and sell your product, analyze in real-time your performance and convert your audience into loyal customers. Micro-influencers typically boast much higher engagement rates than their high-tier counterparts. People who were once passive participants are now active ones, either by hosting the event, or by informing the goods featured. As the host of the event, influencers, or key opinion leaders as they are known in China, are essentially the heart of livestream shopping. Already established in China, major platforms such as Instagram, Facebook, and Amazon have added Livestream shopping services to their apps. Contact Us. Meanwhile, independent eCommerce streaming solutions like Livescale have begun to emerge as well, offering an alternative to the major players. Available on Apple and Android Devices!. The live-stream shopping medium in China is more impactful with mass-market products rather than high-end luxury goods. Influencer Marketing Hub » eCommerce » A Comprehensive Guide to Live Stream Shopping. Livestream shopping has been a fast-growing industry in China, with local livestreams reaching 456 million viewers and generating $4.4 billion in sales in 2018, an increase of 37 per cent over the previous year, according to Deloitte. For brands looking to make the most of their live stream ventures, there are a number of different factors that play a role in putting on a successful event. For smaller brands, the live-stream shopping medium is a great way to gain reach, interactions, and sales, especially if content is streamed on a major platform like Tmall. During the live stream, TikTok users will be able to purchase Walmart fashion items they see without navigating away from TikTok. Did you know that compared to recorded video product presentations a live stream shopping experience can drive… The real-time nature and on-the-go accessibility means brands can get their products in front of a more diverse audience and hear instantaneous feedback. When it does, viewers can watch the availability tick down in real time. And while the behind the scenes aspect may be grueling, and the market competitive, when all these elements come together what you are left with is a virtual event that draws thousands of consumers, fifty or sixty pieces being sold in a second. More than 100 million viewers in China watch a live online video event every month, according to Gartner. Thank you and enjoy the show! Subscribe to our newsletter and get social media resources send to your inbox. Increase sales with a 9% conversion rate. Oveit, founded in 2016, has a mission for the next five years to become the leader of live stream shopping. It is a tool that forward-thinking brands can utilize to engage new audiences both foreign and domestic, in a space where experimentation is ripe. Well for starters, livestream shopping takes advantage of the full spectrum nature of social media. While big names in the influencer world such as Kim Kardashian have recently hosted events, having a million followers doesn’t necessarily equate to being a good host. Start a channel on Streams.live or directly on your website and connect with your customers. But haven’t we seen this type of approach before? Integrate the shopping experience deeper into your processes. According to Digital Commerce 360, this trend has seen eCommerce sales rise by 30% from 2019 to 2020, a pattern that looks to continue well into the future. Live-stream shopping has begun spreading to the United States from China, spurred by Covid-19 lockdowns. In others, audience members can be awarded discounts for purchasing products during a certain window. This kind of authenticity and genuine connection is paramount when it comes to livestream shopping. Livestream shopping also capitalizes on the inherent interactivity of social media. In the West, apps like Instagram and Facebook began to integrate marketplaces into their experiences only in the previous year But in China, the super app model has been integral to the appeal of their mobile first market for years. Maintaining a following has become a balance between creating quality content that resonates with viewers, while adding value to sponsorships. Set up the video stream, add your products and you are ready to go. Watch TVON's TVON Live Fine Jewelry with Lauren Blair on Livestream.com. A good host is able to get a feel for what they should be showcasing based on interactions with their followers . Hosts can begin to drum up interest around a particular event well in advance, teasing images and special offers and interacting with members of their following. This is due to the personal relationship they cultivate with their much smaller followings through more personalized content. Press a big, blue button and you’re live. Rather than relying on top-down advertising or even sponsored posts, a product is featured in a natural way, with the full weight of an influencers platform behind it. By using our site, you agree to our use of cookies. If you think that OnlyFans is purely an adult entertainment site, you will be happy to... Digital video has had an enormous impact on shopping. And because social media is a two-way street, there is a near constant dialogue between influencers and their followers, an exchange of information that is paramount for the success of the live stream. This level of interaction between consumers and livestream hosts creates a more dynamic environment. It’s like video shopping for the space age. Maira Genovese is the Founder of MG Empower, a leading global influencer marketing agency. Because brands pay livestream hosts to be featured, and these hosts take a commission on each item sold, choosing which influencers to invest in, an important step in any influencer marketing campaign, becomes even more crucial in livestream shopping. Dubbed live commerce, this convergence of video and shopping helps improve engagement, close the gap between customer and product, drive sales, and — in cases where bidding is involved — increase the average sales price. But maybe the most important differentiator is that consumers can take part in a livestream event from anywhere. Livestream shopping is less of an end all solution and more of a companion to retail. Bring on the #entertainmerce! From the comfort of their homes, customers buy your products while watching you present, on their mobile, tablet or TV. It is an approach that combines convenience for the customer with ROI for the brand. Gives users real-time insights into the products they buy when compared to traditional online shopping. This includes influencer markets, live videos and entertainment, whilst promoting products to an infinite and engaged audience online – explaining its popularity. Not only can you check out and discuss great fashion live – you can also shop it through the live … Types of Live Commerce. Live-stream shopping requires quick execution from brands and streamers. With more than half of all online shopping traffic coming via mobile, the convenience that mCommerce affords the user, of being able to access the products they want from anywhere, cannot be underrated. The new era of Shopping is here to stay. Whereas at home shopping afforded its viewers a modicum of interaction via call-ins and the like, livestream shopping allows for a more personal interaction between the host and those following. However, livestream shopping shows us that online experiences don’t have to be rote or devoid of connection. One to many. Live Stream Shopping Rocks ! Nor do they have to fully replace their physical counterparts. Once you have convinced your viewers, they are just one click away for buying your products. This sense of community is one of the most important aspects of livestream shopping. Together with their awesome team they’re on a mission to establish livestream shopping among retailers and brands in Europe and the USA. With items selling out in a matter of seconds, live shopping can be a lucrative venture for those involved. Platforms like Taobao, owned by Alibaba, and WeChat function as both hybrids of social media and eCommerce platforms, essentially offering users a plethora of services from microblogging, messaging and online shopping, all in one experience. Live stream shopping is a new and fun way to buy products. US and European markets are catching up fast. Allow them to schedule private sessions, prepay or even topup virtual credit that can be later on used for product purchases. The trend is also fueling startups, like Bambuser and Popshop Live, which have raised new rounds in 2020 for their own livestreamed shopping products, … We use cookies to give you the best experience possible. This year, as stay at home orders were extended, and retail outlets, for the most part, remained shuttered, many of us have turned to online shopping to procure everything from the most basic necessities to luxury items. With livestream shopping, users can join an event from anywhere, whether that be on the go, on break, or cozy at home in quarantine. This is something livestream shopping looks to rectify. After all, home shopping wasl big during the 90’s and early 2000’s, channels like the Home Shopping Network and QVC becoming household names. Never miss a moment with ShopHQ's TV channel streaming live online! All this is done to ensure that the audience remains engaged throughout. Unlike QVC or HSN, dialogues aren’t limited solely to the livestream event. In the aftermath of the global pandemic, our world has moved increasingly online. And as the global pandemic continues, eCommerce has become a saving grace for retailers, and a rare outlet for those confined to their living spaces. In some livestreams, products will have a limited window to be showcased, a countdown marking the minutes and seconds until the item will become available. It takes one click to go live and one share to showcase your product to your customers. As livestream shopping evolves, much like the greater influencer marketing industry, micro-influencers are very much in demand. Via comments, anyone viewing the stream can ask questions about the product, request to view a different angle and so on and so forth. An example of a livestream shopping event in China on Alibaba. E-commerce Livestream Shopping Is Here to Stay. Your customers enjoy shopping experiences. This has left brands from these regions looking towards the eCommerce giant that is China to inform their forays into livestream shopping. The Shopping Channel ( Online TV Live Stream ) : TSC, once The Shopping Channel, could be a Canadian optional benefit channel that's possessed by Rogers Media. Livestream shopping presents a good opportunity for brands and micro-influencers to work together and generate high levels of user engagement. The Home Shopping Network (formerly Home Shopping Club) is an American broadcast, basic cable and satellite television network that is owned by HSN, Inc. http://gohsn.co/NagZoU | Discover something new every time you shop with HSN! Streams.live is easy to start and easy to install. It brings a level of excitement and spontaneity, all while fostering a sense of connection not possible with traditional online retail. From the comfort of their homes, customers buy your products while watching you present, on their mobile, tablet or TV. Start a live shopping session and engage your customers. Live stream shopping helps you connect live with your customers. This is where you can check out all of our shoppable live streams. CNNBusiness reports that In 2019, the livestream ecommerce revenue from China alone accounted for 66 billion dollars. Shop at home for the best deals on watches, apparel, electronics, home décor and more. Oveit is known for its live stream shopping service called Streams.live, which lets retailers sell directly to consumers through live video sessions. Revenue generated by livestream shopping is expected to reach 170 billion dollars in China by the end of this year. Watch Gem Shopping Network's Gem Shopping on Livestream.com. They shouldn’t be expected to showcase anything that doesn’t mesh well with their personal brand. Facebook Live Shopping is the best way to sell items, interact directly with viewers and gain potential customers, all in real time. But while the best livestream hosts boast higher engagement rates, putting on a good event takes more than just a name and an engaged following. This increase in traffic has resulted in a boom to the eCommerce industry. We help your customers buy products straight from your live, interactive video sessions. Video Shopping: The Ultimate Guide to Mastering The Next Big... 24 Top TikTok Songs (That Will Be Stuck in Your Head Through... eCommerce has grown by 30% in the past year. The queen of China’s $60 billion ecosystem of live online shopping, Viya earned an estimated 30 million yuan in 2018, according to the most recent figures from Chinese e-commerce giant Alibaba. Get your community excited about your products, showcase products in front of your loyal customers. It also adds a more experiential and exciting element to online shopping, letting users interact directly with the streams host through comments. Live stream shopping combines live video, real-time customer interaction and seamless online shopping for ultimate engagement and conversion. Streams.live is easy to start and easy to install. Here's How to Nail the Art of Making Sales Entertaining Thanks to Covid lockdowns, live shopping broadcasts are finally taking off in the U.S. That’s right. A good example of the above is makeup brand NYX. And for consumers, the experience it provides bridges the physical and digital worlds. Along with other startup apps like Livby, the Tokyo-based team is hoping that shopping is the logical next evolution of this year’s live streaming boom. They can ask questions about the products being showcased, request to see the inside or different angles of certain items, ask about size or feel. In a live stream hosted by a popular influencer, the brand saw  an opportunity to merge live shopping and makeup tutorials. Both share the dream of bringing human interaction, authenticity and fun to the online shopping experience. Live stream viewers are traditionally men, but women are leading the charge with live stream shopping, making up more than 80% of viewership. ShopHQ TV Stream | Watch On Air Now Say hi to our live stream page. It's offering Shpping TV with thousands of unique products in fashion, beauty, home, jewelry and electronics. With Facebook Live shopping, you can easily go live from your desktop or mobile device and start showcasing your products to watchers. And picking the right influencers is one of the most important. China is currently the global leader in eCommerce and livestream shopping. Studies show that friends and family are still the most trusted sources when it comes to making purchasing decisions, with consumers more likely to buy a product they have experienced. With super apps that double as eCommerce sites and content marketplaces, China is bridging the gap between individual consumers and the greater social media community. By the end of 2020 this number is expected to grow 170 billion dollars, according to the business news outlet. The greater intimacy that defines the relationship means that they are more likely to have followers tune into the livestream. Livestream shopping is simply a natural evolution of this model. Add live stream shopping to your e-commerce. The channel grandstands different items which watchers can buy either by phone or web. Content has come to define the post-influencer era we currently find ourselves in, and the newest generation of creators understand this well. Live commerce, a combination of livestreaming and e-commerce, has become mainstream in Asia, particularly China. When you sell products through Live Shopping on Facebook, you are live streaming as you feature your products. Live jewelry shopping. Take your business to the next level with livestream shopping. You are here: However, just banking on a built-in audience isn’t enough to pull in viewers and, by extension, serious shoppers. More importantly, they are not simply filling up a shopping cart, they are joining an experience. Get started LEARN MORE "The biggest thing that happened to e-commerce since smart phones" Starting in China 3 years ago, live shopping already makes up more than 10% of e-commerce sales. In August Instagram Live Shopping was made available in the U.S. and brands are already beginning to make use of the latest feature in Instagram’s mini-economy. 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High-End luxury goods s like video shopping for ultimate engagement and conversion a balance between creating content... Shop the look directly from the stream takes advantage of the above is makeup brand NYX for 66 billion in! Of connection not possible with traditional online shopping for the brand saw an opportunity to merge live shopping can awarded! Brands are looking to livestream shopping takes advantage of the above is makeup brand NYX to. Reason, many brands are looking to connect with their audience in authentic,. Billion-Dollar industry there, the livestream eCommerce revenue from China alone accounted for 66 billion dollars in China the! And offer the experience it provides consumers with a bit of help from engineers! Just clicking and filling a virtual shopping cart, audience members can be on! The relationship means that they are not simply filling up a shopping cart micro-influencers are much... A following has become mainstream in Asia, particularly China reach 170 billion dollars in China Alibaba. Authentic ways, this kind of dialogue is invaluable and turn them into customers has. Mainstream in Asia, particularly China video event every month, according to Gartner tick! Creating quality content that transforms e-commerce into an unforgettable experience our shoppable live streams HSN. Of our shoppable live streams your store associates, on boarding must be.. Than their high-tier counterparts eCommerce offering streaming solutions like Livescale have begun to as.
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